Email marketing

The right message at the right time.

Stay in touch with customers through Mailchimp, newsletters and relevant follow-up.

Worktable with materials for marketing strategy and content planning
Email marketing and customer follow-up

What this could mean for your business.

Email keeps customers informed about your offering, news and activities. We help you set up Mailchimp, create a recognisable newsletter and organise contacts for relevant messages.

Where your plan and integrations support it, we set up automated welcome emails and follow-up sequences. We decide when each message is sent, who it is for and how recipients can unsubscribe.

A good fit when…

  • You have customer contacts but no consistent way to keep them informed.
  • Designing and sending each newsletter takes too much time.
  • New subscribers or interested customers do not receive relevant follow-up.

Tasks we can help with

  • Set up Mailchimp with contact groups, branded templates and sign-up forms.
  • Prepare newsletters and agree when to publish them.
  • Automate welcome emails and relevant follow-up messages.
  • Include consent, unsubscribe options and contact data quality in the setup.
In practice

See how the solution could work.

An example makes the idea tangible. We adapt the final setup to your processes and the systems available.

Try an example of this service
Example scenario

A new subscriber receives a welcome

A visitor signs up for your newsletter. After the agreed confirmation, they receive a welcome email introducing your business. A later message presents a relevant offer. The emails follow the configured sequence, and unsubscribing stops further marketing emails.

Implementation and collaboration

From an agreed scope
to everyday use.

See our complete approach

We review your audience, contact list and Mailchimp plan. We check how contacts are collected and decide which messages and permissions belong in the chosen sequence.

We then create the template and configure the forms and email steps. We test with sample contacts, check links and unsubscribe options, and agree who reviews and publishes campaigns.

Clear deliverables

What the solution
can include.

  • A configured Mailchimp account and practical contact organisation
  • A newsletter template in your brand style
  • The agreed sign-up forms and email sequences
  • Test results and guidance for campaigns and contact management
Support and expansion

Keep improving
after launch.

Monthly support can include newsletter preparation, contact management and improvements to email sequences. Mailchimp and other platform costs are discussed separately.

More about ongoing support

Frequently asked questions.

View all questions

A suitable next step

Discuss what this service could mean for your business.

Tell us what you want to improve. You will receive a quote setting out the options, work and costs.

AIBT Partners

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